How to Add an Address to Your Google Business Profile as a Service Area Business

Run your trade business from home or a van? You can set up a Google Business Profile without displaying your home address to customers. The key is to use your real business base when Google requests it and keep your public address hidden. If you have not created a profile yet, start with our guide […]
How to Rank in the Google Map Pack: A Step-by-Step Guide

Someone in Poole searches “electrician near me”. Google shows them a map with three businesses underneath it. They call one of those three. Most of them never scroll any further. That little box is the Google Map Pack, and for local trades it is the most valuable spot on the internet. If you sit in […]
Google Business Profile Tips for Construction Companies

For a construction company, your Google Business Profile is often the first impression a potential client gets. Someone hears your name, types it into Google, and within three seconds they have seen your reviews, your photos and how professional you look. Before they have even opened your website, half the decision is made. Yet most […]
How to Keep Your Google Business Profile Active

Setting up a Google Business Profile is the easy bit. Most local businesses manage that. Then life gets busy, the profile sits untouched for eighteen months, and slowly it stops working as hard as it should. Google notices activity. A profile with fresh photos, recent reviews and the odd post reads as a thriving business […]
Should Tradesmen Worry About ChatGPT Search?

Short answer: worry is the wrong word. Ignore is the wrong move. ChatGPT and tools like it are now answering questions that used to go straight to Google. That includes questions like “who is a good builder near me” and “recommend an emergency plumber in Bournemouth”. The answers name real businesses. Maybe yours. Maybe your […]
How Tradespeople Should Be Using LinkedIn (Even If You Hate It)

For most tradespeople, LinkedIn is usually the last social media platform they think about. It can feel overly corporate, full of buzzwords, and a world away from what actually happens on site. But that is exactly why it is worth paying attention to. While Facebook, Instagram and Google Business Profile are often better for generating […]
How Trades Businesses Can Win More Visibility in Google and AI Search

GEO & LLM SEO for Trades and Local Service Businesses If you run a plumbing, electrical, building, drainage, damp proofing or locksmith business, getting found online is no longer just about ranking in the old-fashioned blue links. People are increasingly searching in more conversational ways, and search platforms are increasingly summarising answers before the click. […]
Google Guarantee Setup, Management & Lead-Only Campaigns

At JNB Marketing we specialise in helping local service businesses run effective Google Ads campaigns that deliver real leads — not just clicks.With our focus on pay-per-lead via Google Local Services Ads (LSAs), you only pay when a potential customer contacts you. What we do for you • Full campaign setup: we create and configure […]
How to Optimise Your Google Local Services Ads (LSA) for Maximum Leads

If your trade business is using — or considering — Google Local Services Ads (often called “Google Business Ads” or “Google Guaranteed” in the UK), optimising it properly can mean the difference between paying for a few weak leads or getting steady, quality enquiries. Below is a complete guide to the tweaks, settings, and strategies […]
How to Rank Your Business on Google Maps

Getting your trade business to show up high in Google Maps (a.k.a the “Map Pack”) is extremely valuable. When locals search for trades like plumbing, roofing, decorating, etc., businesses in the Map Pack get most of the clicks and calls. Here’s a full breakdown of what you need to do to improve your Google Maps […]