Why Sponsoring a Local Sports Team Benefits Your Trade Business—the JNB Marketing Perspective
Sponsorship isn’t just for big corporations. For local tradespeople, sponsoring a local sports team can be a strategic and cost-effective way to boost brand visibility, reputation, and engagement—without breaking the bank. Here’s how sponsorship drives value for your business: 1. Off-Site SEO & High-Authority Exposure When you sponsor a local sports team, expect your logo […]
The Essential Marketing To‑Do List for Startup Tradesmen in the UK
Getting started as a tradesperson—whether you’re a plumber, electrician, or builder—is one thing; being found by customers is another. If you want reliable local jobs landing on your phone, you need a smart marketing plan. Here’s your focused, actionable to‑do list: 1. Do Your Market & Competitor Research Know your turf and who you’re up […]
The Best Social Media For Trades
If you’re a tradesman in the UK (plumber, electrician, decorator, etc.), social media can be one of your most powerful tool —if you use it well. Different platforms suit different goals. Knowing which ones to focus on, and how, can make all the difference. Here’s a breakdown of the best platforms to use, what works, […]
Why Facebook Ads Are a Waste of Money for UK Tradesmen — And What Actually Brings in Jobs
You’ve probably heard everyone pushing Facebook Ads as the go-to solution. But for many tradespeople in the UK, they’re more of a distraction than a lead generator. Here’s the blunt truth: Facebook Ads often don’t align with how tradesmen genuinely win work. Let’s flip the narrative and talk about what actually works. Why Facebook Ads […]
Why You Should Create a Landing Page for a PPC Campaign
Running a PPC campaign without a proper landing page is like sending traffic to a dead end. If you’re investing in ads to drive visitors to your website, you need a high-converting landing page to turn those clicks into customers. In this article, we’ll explain why you should create a landing page for a PPC […]
How to Get More Reach on Facebook for Your Local Business in 2025
Facebook remains one of the most powerful platforms for growing your local business — but with algorithm changes and fierce competition, organic reach can be challenging. If you’re wondering how to get more reach on Facebook or specifically how to get more reach on Facebook for your local business, you’re in the right place. In […]
How Do I Get on Top of Google? (Cost, Time & Honesty)
It’s the question every business owner asks:“How do I get on top of Google?” Whether you’re launching a brand-new website or trying to out-rank your competitors, getting to the top of Google’s search results can be the difference between booming sales and total obscurity. But here’s the honest answer: there’s no magic button — just […]
How to Set Up a PPC Campaign: A Step-by-Step Guide for Beginners
If you’re looking to drive targeted traffic to your website quickly, Pay-Per-Click (PPC) advertising is one of the most effective tools available. Whether you’re promoting a local service or an online product, learning how to set up a PPC campaign the right way can make or break your results. In this guide, we’ll walk you […]
What Colours Should My Logo Be? Choosing the Right Brand Colours for Your Business
Choosing the right colours for your logo isn’t just a design decision — it’s a strategic one. The colours you use say a lot about your brand’s personality, values, and audience. They can help you build recognition, create trust, and stand out in a crowded market. So if you’re asking yourself “What colours should my […]
Should I Have My Number on My Logo? And Other Logo Design Essentials
When you’re getting a logo designed for your business, it’s natural to want to include all the important stuff: your name, your number, maybe even your website or address. But here’s the honest truth — your logo isn’t a business card. In this article, we’ll answer the common question “Should I have my number on […]