How to Add an Address to Your Google Business Profile as a Service Area Business
Run your trade business from home or a van? You can set up a Google Business Profile without displaying your home address to customers. The key is to use your real business base when Google requests it and keep your public address hidden. If you have not created a profile yet, start with our guide […]
What Tradesmen Need to Know About AI Search
You have probably heard people banging on about AI for a couple of years now. Most of it sounds like it has nothing to do with running a trade business. You fix boilers, rewire houses, fit kitchens. What does a chatbot have to do with any of that? More than you might think. Because the […]
How to Rank in the Google Map Pack: A Step-by-Step Guide
Someone in Poole searches “electrician near me”. Google shows them a map with three businesses underneath it. They call one of those three. Most of them never scroll any further. That little box is the Google Map Pack, and for local trades it is the most valuable spot on the internet. If you sit in […]
How to Get More Local Work in Dorset
Dorset is a good place to run a trade or service business. Plenty of period properties needing constant work, a steady flow of renovations in Bournemouth and Poole, and retirees along the coast who would rather pay a professional than climb a ladder. The work is there. The problem is that everyone else knows it […]
How to Write Better Social Media Captions
You have taken a decent photo of a finished job. You open Facebook or Instagram to post it. And then you sit there staring at the empty caption box, type “another job done”, and hit post. Sound familiar? You are not alone. For most local business owners, the caption is the hardest part of social […]
Google Business Profile Tips for Construction Companies
For a construction company, your Google Business Profile is often the first impression a potential client gets. Someone hears your name, types it into Google, and within three seconds they have seen your reviews, your photos and how professional you look. Before they have even opened your website, half the decision is made. Yet most […]
How to Keep Your Google Business Profile Active
Setting up a Google Business Profile is the easy bit. Most local businesses manage that. Then life gets busy, the profile sits untouched for eighteen months, and slowly it stops working as hard as it should. Google notices activity. A profile with fresh photos, recent reviews and the odd post reads as a thriving business […]
How AI Search Affects Local Businesses
Something big has changed in the way people find local businesses, and most business owners have not noticed yet. When someone needed a plumber a few years ago, they typed “plumber near me” into Google, scanned the results and picked one. Simple. Now, more and more people are asking ChatGPT, Google’s AI Overviews or their […]
Should Tradesmen Worry About ChatGPT Search?
Short answer: worry is the wrong word. Ignore is the wrong move. ChatGPT and tools like it are now answering questions that used to go straight to Google. That includes questions like “who is a good builder near me” and “recommend an emergency plumber in Bournemouth”. The answers name real businesses. Maybe yours. Maybe your […]