Category: How To

How to Add an Address to Your Google Business Profile as a Service Area Business

Run your trade business from home or a van? You can set up a Google Business Profile without displaying your home address to customers. The key is to use your real business base when Google requests it and keep your public address hidden. If you have not created a profile yet, start with our guide […]

What Tradesmen Need to Know About AI Search

You have probably heard people banging on about AI for a couple of years now. Most of it sounds like it has nothing to do with running a trade business. You fix boilers, rewire houses, fit kitchens. What does a chatbot have to do with any of that? More than you might think. Because the […]

How to Rank in the Google Map Pack: A Step-by-Step Guide

Someone in Poole searches “electrician near me”. Google shows them a map with three businesses underneath it. They call one of those three. Most of them never scroll any further. That little box is the Google Map Pack, and for local trades it is the most valuable spot on the internet. If you sit in […]

How to Get More Local Work in Dorset

Dorset is a good place to run a trade or service business. Plenty of period properties needing constant work, a steady flow of renovations in Bournemouth and Poole, and retirees along the coast who would rather pay a professional than climb a ladder. The work is there. The problem is that everyone else knows it […]

How to Write Better Social Media Captions

You have taken a decent photo of a finished job. You open Facebook or Instagram to post it. And then you sit there staring at the empty caption box, type “another job done”, and hit post. Sound familiar? You are not alone. For most local business owners, the caption is the hardest part of social […]

How to Keep Your Google Business Profile Active

Setting up a Google Business Profile is the easy bit. Most local businesses manage that. Then life gets busy, the profile sits untouched for eighteen months, and slowly it stops working as hard as it should. Google notices activity. A profile with fresh photos, recent reviews and the odd post reads as a thriving business […]

How Tradespeople Should Be Using LinkedIn (Even If You Hate It)

For most tradespeople, LinkedIn is usually the last social media platform they think about. It can feel overly corporate, full of buzzwords, and a world away from what actually happens on site. But that is exactly why it is worth paying attention to. While Facebook, Instagram and Google Business Profile are often better for generating […]

How to Optimise Your Google Local Services Ads (LSA) for Maximum Leads

If your trade business is using — or considering — Google Local Services Ads (often called “Google Business Ads” or “Google Guaranteed” in the UK), optimising it properly can mean the difference between paying for a few weak leads or getting steady, quality enquiries. Below is a complete guide to the tweaks, settings, and strategies […]

How to Rank Your Business on Google Maps

Getting your trade business to show up high in Google Maps (a.k.a the “Map Pack”) is extremely valuable. When locals search for trades like plumbing, roofing, decorating, etc., businesses in the Map Pack get most of the clicks and calls. Here’s a full breakdown of what you need to do to improve your Google Maps […]

How to Pick the Perfect Domain [for Trades]

Your domain name is more than just a web address — it’s your digital identity. For tradesmen, it’s how people find you, remember you, and trust you. Getting it wrong can cost leads. Getting it right? It pays off for years. If you purchase a website through JNB Marketing, we will help you with this! […]