Big news for local businesses — Google Business Profile now supports WhatsApp links! That means potential customers can message you directly via WhatsApp straight from your Google listing.
Whether you’re a plumber, builder, mobile beautician, or any service provider, adding this link gives your customers another fast, easy way to get in touch.
In this guide, we’ll show you exactly how to add a WhatsApp link to your Google Business Profile, why you should do it, and how to make sure it works properly.
What’s Changed?
Google now allows you to include a WhatsApp URL in the “website” or “appointment link” field of your business profile. This is ideal if:
- You want more leads via WhatsApp
- You already use WhatsApp Business
- You want to offer quicker, more casual customer service
How to Add Your WhatsApp Link to Your Google Business Profile
Here’s how to create and add your link:
Step-by-step:
- Copy this link structure:
https://wa.me/44XXXXXXXXXX
(Replace the Xs with your mobile number – and remove the + in front of “44”) ✅ Example:https://wa.me/447912345678 - Go to your Google Business Profile Manager
- Click “Edit Profile” → then “Contact”
- Add your WhatsApp link in either:
- Appointment Link field (ideal), or
- Website field if you don’t yet have a full website
- Click save — and test it on your listing!
You can also add this link to your email signature, social media bios, or QR codes on flyers and vans.
Why You Should Add a WhatsApp Link
1. Make It Easier for Customers to Contact You
Many people prefer messaging over calling. A WhatsApp link lets them reach out in seconds, without needing to visit your website.
2. Syncs with WhatsApp Business
If you’ve set up your WhatsApp Business Profile, customers will:
- See your logo, services, and opening hours
- Get automated welcome messages or quick replies
- Be able to call or message you easily
3. More Completed Google Profile = Better Rankings
A fully filled-out Google Business Profile helps:
- Boost your local SEO
- Improve your visibility in maps
- Build trust with potential customers
Adding a WhatsApp link shows you’re active and available — which Google loves.
Want to know what else to include? Read: What Should I Include on My Google Business Profile
Not Set Up Yet?
Here’s what you need to do first if you haven’t already:
Both take just a few minutes — and will make your business more accessible to potential customers across the UK.
Final Thoughts
Adding a WhatsApp link to your Google Business Profile is a small but powerful upgrade — and one that more customers will start expecting in 2025.
It’s free, fast, and helps you:
- Get more leads
- Make your business more approachable
- Improve your profile completeness and visibility
At JNB Marketing, we help local trades and service businesses get the most from their Google profiles — including setup, WhatsApp integration, and ongoing optimisation.
