Why Off‑Site SEO Matters
You might have the best website in your town, but if the rest of the web isn’t talking about it, you’re fighting with one hand tied behind your back. Google uses signals beyond your site itself to judge how trustworthy, relevant and visible your business is. That’s where off‑site SEO comes in — it’s about […]
Technical SEO for Tradesmen: The Foundation to Rank Your Website
If your website isn’t showing up at the top of Google, it could be your technical SEO. Think of your website like a building: you could have beautiful décor and displays (on‑site SEO), and lots of people talking about you (off‑site SEO) — but if the foundations are shaky or the doors are jammed, nobody […]
On‑Site SEO for Trades: How to Make Your Service Pages Rank
If your site isn’t showing for the right people, even with links and citations in place, it could be that your on‑site SEO isn’t optimised—and that means you’re leaving rankings on the table. Think of your website like a shop‑floor. Your Technical SEO (foundation and structure) ensures the building is sound and open. Your Off‑Site […]
How to Get Out of a Yell Contract – A Straightforward Guide for Trades Businesses
If you’ve signed up with Yell and are paying hundreds of pounds per month for a website or advertising service that simply isn’t delivering— you’re not alone. Many trades businesses approach JNB Marketing after realising they’re locked into a contract paying ~£300 per month for very little value. Here’s how you can attempt to exit your […]
Why Sponsoring a Local Sports Team Benefits Your Trade Business—the JNB Marketing Perspective
Sponsorship isn’t just for big corporations. For local tradespeople, sponsoring a local sports team can be a strategic and cost-effective way to boost brand visibility, reputation, and engagement—without breaking the bank. Here’s how sponsorship drives value for your business: 1. Off-Site SEO & High-Authority Exposure When you sponsor a local sports team, expect your logo […]
The Essential Marketing To‑Do List for Startup Tradesmen in the UK
Getting started as a tradesperson—whether you’re a plumber, electrician, or builder—is one thing; being found by customers is another. If you want reliable local jobs landing on your phone, you need a smart marketing plan. Here’s your focused, actionable to‑do list: 1. Do Your Market & Competitor Research Know your turf and who you’re up […]
The Best Social Media For Trades
If you’re a tradesman in the UK (plumber, electrician, decorator, etc.), social media can be one of your most powerful tool —if you use it well. Different platforms suit different goals. Knowing which ones to focus on, and how, can make all the difference. Here’s a breakdown of the best platforms to use, what works, […]
Why Facebook Ads Are a Waste of Money for UK Tradesmen — And What Actually Brings in Jobs
You’ve probably heard everyone pushing Facebook Ads as the go-to solution. But for many tradespeople in the UK, they’re more of a distraction than a lead generator. Here’s the blunt truth: Facebook Ads often don’t align with how tradesmen genuinely win work. Let’s flip the narrative and talk about what actually works. Why Facebook Ads […]
How to Add a WhatsApp Link to Your Google Business Profile (New 2025 Update)
Big news for local businesses — Google Business Profile now supports WhatsApp links! That means potential customers can message you directly via WhatsApp straight from your Google listing. Whether you’re a plumber, builder, mobile beautician, or any service provider, adding this link gives your customers another fast, easy way to get in touch. In this […]
Why You Should Create a Landing Page for a PPC Campaign
Running a PPC campaign without a proper landing page is like sending traffic to a dead end. If you’re investing in ads to drive visitors to your website, you need a high-converting landing page to turn those clicks into customers. In this article, we’ll explain why you should create a landing page for a PPC […]