Want more cleaning enquiries from people already searching on Google?
JNB Marketing helps cleaning businesses set up, manage and optimise Google Local Services Ads, helping you appear when local customers are searching for cleaning services in your area.
Unlike standard PPC campaigns, Local Services Ads are designed around leads. This means customers can contact your business directly through your advert, helping you generate phone calls and messages from people searching locally.
Trusted by 100+ local businesses across Dorset, Hampshire and the UK.
Google Local Services Ads are built for local service businesses that want to generate direct enquiries from search.
Instead of only sending traffic to your website, Local Services Ads are focused on phone calls and messages, making them a strong option for cleaning businesses that want more direct enquiries.
Traditional Pay-Per-Click (PPC) can drain your budget with clicks that don’t translate into actual customers. Local Service Ads (LSAs) offer a smarter solution – you only pay when a potential customer reaches out, like a phone call, text, or message.
Depending on the service type, area, and competitiveness, leads cost around £15-£30+ per lead. While working with JNB Marketing incurs an extra monthly fee, our expertise in setting up, managing, and optimising your campaigns can provide a significant advantage over a DIY approach.
JNB Marketing can help with the full setup process, including:
We help set up your Local Services Ads account with the correct business details, contact information, cleaning services and service areas.
Your Google Business Profile needs to look professional, accurate and trustworthy. We can review your profile, check your details and make sure it supports your Local Services Ads setup.
Where required, we help guide you through Google’s screening and verification process so your business has the best chance of getting approved.
We help choose the most relevant cleaning categories and services for your business, so your ads are focused on the enquiries you actually want.
We set up the locations you want to target, helping you avoid wasting budget on areas you do not cover.
We help you choose a sensible starting budget based on your goals, service area and the type of cleaning leads you want.
Once your Local Services Ads account is live, we can help manage and improve it month to month.
Our ongoing management can include:
The aim is simple: help your cleaning business generate more useful enquiries from Google.
Yes, Local Services Ads can work well for cleaning companies because they are designed to connect local service businesses with customers actively searching for their services.
For cleaners, this can be useful for generating calls and messages from people looking for house cleaning, carpet cleaning, window cleaning, oven cleaning, solar panel cleaning, pool cleaning and other cleaning services nearby.
They can be especially cost-effective when your business turns one enquiry into repeat work, such as weekly house cleaning, regular window cleaning, ongoing commercial cleaning or seasonal cleaning services.
Yes. A Google Business Profile is an important part of running Local Services Ads.
Your profile helps Google and potential customers understand your business, service areas, reviews, contact details and the cleaning services you offer. We can help review, optimise and improve your Google Business Profile as part of the setup process.
No marketing agency should guarantee a specific number of leads.
Results can depend on your location, budget, competition, reviews, services, availability, pricing, response time and account setup.
Our job is to set the account up properly, manage it carefully, monitor lead quality and keep improving it over time.
The good thing with Local Services Ads is that they are based around leads, not just clicks. This can make them a strong option for cleaning companies that want more direct enquiries.
Local Services Ads can be useful for different types of cleaning businesses, including:
House cleaners, carpet cleaners, window cleaners, oven cleaners, pool cleaners, solar panel cleaners, end-of-tenancy cleaners, deep cleaning companies and commercial cleaning businesses.
Eligibility and available categories can vary, so we can help check whether your cleaning business is suitable.
You can start the process without a huge number of reviews, but reviews are very important for building trust.
Cleaning is a trust-based service because customers are often letting someone into their home, office or property. Strong reviews can help your business look more credible and increase the chance of people choosing you over another cleaner.
As part of our Local Services Ads support, we can help you put a review strategy in place to encourage more Google reviews over time.
Once your Local Services Ads account is approved and live, you may start seeing enquiries fairly quickly.
However, results depend on your area, budget, competition, reviews and how many people are searching for your cleaning services.
For longer-term growth, we also recommend improving your Google Business Profile, reviews, website and local SEO alongside your Local Services Ads. This helps build a stronger online presence over time.
Yes, in many cases you can run Local Services Ads without a website.
Your Google Business Profile, reviews, services, service areas and response times are very important. However, having a simple professional website can help build more trust and support your overall online presence.
For cleaning companies, a website is also useful for showing your services, prices, areas covered, reviews, before-and-after photos and booking information.
Local Services Ads can be cost-effective for cleaners because one enquiry can often turn into repeat business.
For example, a house cleaning enquiry could become a weekly or fortnightly customer. A window cleaning lead could turn into a regular round. A commercial cleaning enquiry could become an ongoing contract.
This means the value of a lead is not always just the first clean. The real value can come from the repeat bookings and long-term customer relationship that follow.
Yes. JNB Marketing can help with Local Services Ads setup, service area selection, profile optimisation, verification guidance, budget checks, lead monitoring and ongoing management.
We can also support your Google Business Profile, reviews, website and wider local marketing to help improve your overall online presence.
